Below is an intro to some existing trends and habits in television and content viewing.
In the last few years, with the growth of digital content, the way in which individuals take in media has shifted significantly. For many years, standard tv was the main source of family entertainment for most people. However, ever since the development of internet streaming platforms, many audiences are averting from scheduled television, particularly among younger individuals. Instead, international media content analysis reveals that more people are purchasing subscriptions to streaming services, which strongly affirms the transformation in audience consumption practices. These services are popular for allowing people to view the programs and movies they want, any time they feel like it. Those associated with the media sector, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would recognise the appeal of streaming platforms as a prominent media consumption habit among viewers today. These changes show the move towards user-controlled viewing interests in the marketplace.
With consistent shifts and advancements in the digital landscape, what are the current trends in media? Well, together with the rise of internet streaming platforms and short form media content, the way in which people are getting their updates is also shifting. Individuals are progressively turning towards online news sources, rather than viewing television, to find out about ongoing worldly affairs. However, at the same time, due to a constant flow of knowledge, people are becoming overwhelmed by substantial amounts of content. In reaction to this, news organisations are re-engaging audiences by making short form content that is more clear and much easier to observe. Nowadays it is common to find news channels that have sizeable followings on social media sites. This pattern can be validated by the CEO of the fund that owns Euronews, for example. Using this approach has been important for providing individuals with trusted and authenticated news sources, in a form they can easily identify with.
In the existing digital age, mobile phones have come to be one of the most popular devices that people are using to watch videos and gain access to media. Nowadays, many social media channels are offering endless feeds of brief, chains of videos, that are growing in appeal among mobile phone users. In fact, statistics reveal that that worldwide, mobile content viewing is on the rise, revealing that short form media is among the fastest growing media trends right now. here These platforms permit users to see a sequence of personalised videos and interact quickly, making these videos much more appealing and addicting than conventional content. Short form videos are also being used more often for news and educational purposes, not just for home entertainment. Consequently, this pattern is shifting the way people are actively seeking for and expecting to receive knowledge, in a faster, shorter and more visible format.